Slack Barshinger Wins 11 Business Marketing Association Pro-Comm Awards

2004 BMA “Agency of the Year” wins three Best of Division awards and eight Awards of Excellence

CHICAGO March 24, 2005 – Slack Barshinger, a leading business-to-business integrated marketing communications agency, topped the charts of agency winners with 11 total awards in the 30th Annual Business Marketing Association (BMA) Pro-Comm Awards.

Winning across nine different categories, Slack Barshinger was recognized for its work in creative, direct marketing and public relations services. In total, Slack Barshinger received Pro-Comm awards honoring work performed for seven of its clients during 2004.

The BMA Pro-Comm Awards program is one of the most prestigious business-to-business communication awards competitions and draws hundreds of entries annually from b-to-b marketing agencies and companies.

“We’re honored to be among the agencies recognized in this highly-respected awards program,” said Gary Slack, CEO, Slack Barshinger. “I’m especially thrilled with our accomplishments in the PR category, winning one of two Best of Division Awards and two of four Awards of Excellence.”

The Chicago-based agency was designated Business Marketing Association’s “Agency of the Year” in 2002 and 2004. Slack Barshinger was recognized by the BMA for it’s “ability to create sustainable, competitive advantage for its clients,” according to Rick Kean, executive director of the Business Marketing Association.

Slack Barshinger received awards on behalf of its clients in the following categories:

Best of Division
Total Communications Program [Over $200,000]
Banner Ads
Public Relations Campaign


eBay Business
Tetra Pak
Dairy Management Inc.

Award of Excellence
Campaign with Two or More Mailings
Single or Multiple Mailings [Incentives Valued Under $25]
Logo Design
Video Productions
Banner Ads

Public Relations Campaign


Dairy Management Inc.
Mastertaste
eBay Business
Pack Expo
United Airlines,
eBay Business
Dairy Management Inc.,
Tetra Pak


“We thank our clients for the trust they have placed in us, and the cooperation they have provided in the creation of this award-winning work,” Slack said. “Nearly all of our employees contributed to the work recognized in this year’s awards. It was truly a team effort across the board.”

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About Slack Barshinger
Slack Barshinger is an integrated marketing communications firm that works exclusively with business-to-business marketers to build strong brands and efficiently find, create, and retain profitable customers. The firm’s nearly 70-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. Slack Barshinger is agency of record to nearly two dozen leading marketers in a wide range of industries, including packaging, software and IT services, professional services, information services, industrial technology, business travel, e-government, telecommunications, healthcare, distribution, and consumer packaged goods. In 2002 and again in 2004, the Business Marketing Association named Slack Barshinger its national “Agency of the Year” for its “ability to create a sustainable competitive advantage for its clients.” In 2001 and again in 2004, Crain’s BtoB magazine, the monthly bible for b-to-b marketers, named Slack Barshinger its “Top Small Agency of the Year.”