Slack Barshinger, Business-to-Business Integrated Marketing Communications

Slack Barshinger Tops Tower Awards

Leading Chicago Business-to-Business IMC Agency Honored 14 Times by BMA/Chicago

CHICAGO April 1, 2005—Slack Barshinger, one of the nation’s leading business-to-business integrated marketing communication agencies, was honored 15 times by BMA/Chicago’s annual marketing communication awards this week. This marks the second straight year Slack Barshinger won more Tower awards than anything other entrant.

Winning across 11 different categories, Slack Barshinger was recognized for its work in integrated marketing communications, print advertising, broadcast advertising, interactive, public relations and trade show marketing. Seven separate Slack Barshinger clients received Tower awards, including eBay Business, Tetra Pak, Dairy Management Inc., Official Airline Guides, Lake Forest Corporate Education and United Rentals.

“I am thrilled with our performance at this year’s Tower Awards,” said Gary Slack, CEO, Slack Barshinger. “I am particularly proud that the honors span a wide variety of divisions and clients—which speaks to the strengths of our purely integrated marketing communications approach.”

Slack Barshinger received awards in the following categories, representing the following clients:

Gold Division 8, 3-4-Color Print Ad Division 23, Radio Ad Division 30, Banner Ad Division 32, Total Public Relations Campaign Division 35, Trade Show Marketing Campaign	eBay Business eBay Business Tetra Pak Tetra Pak Dairy Management Inc.
Silver Division 2, Total Communications Program Division 5, 3-4-Color Print Division 9, 3-4-Color Spread	eBay Business eBay Business eBay Business
Bronze Division 14, Product Specifications Brochure/Bulletin Division 18, Corporate Identity Division 22, Television Advertising Division 30, Banner Ads Division 32, Total Public Relations Program Division 35, Trade Show Marketing Campaign	United Rentals Lake Forest Corporate Education eBay Business Tetra Pak Official Airline Guides eBay Business

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About Slack Barshinger
Slack Barshinger is an integrated marketing communications firm that works exclusively with business-to-business marketers to build strong brands and efficiently find, create, and retain profitable customers. The firm is agency of record to nearly two dozen leading marketers in a wide range of industries, including packaging, software and IT services, professional services, information services, industrial technology, business travel, e-government, telecommunications, healthcare, distribution, and consumer packaged goods. In 2002 and 2004, the Business Marketing Association (BMA) named Slack Barshinger its national “Agency of the Year” for the firm’s ability to create a sustainable competitive advantage over its clients. In 2001, B-to-B magazine named Slack Barshinger one of the top five business-to-business agencies in America.